Monday, March 31, 2008

Horace Mann


Lots of chatter over at Gawker about the New York magazine cover story on Horace Mann. It's a long story about students mocking teachers online, watered-down disciplinary actions for children of rich trustees of the school and various "liberal" teachers getting booted.

From an editorial standpoint, this story is great for New York magazine. It helps feed the idea that NYM is a "must read" for folks on the Upper East Side that sit right in the magazine's sweet spot for advertisers. Is it "news"? In a conventional sense, no, of course not. 99% of New Yorkers do not care about Horace Mann or any of the "elite" private schools. But that 1% that do care have to read this article and talk about it with their friends. Great niche marketing/journalism.


On the other hand, it's poorly written, confusing, too long and tedious. The subject matter is a hash of old news with a sprinkling of new quotes.

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